I’m delivering an afternoon session with Michael Burgess at the conference for university marketing leaders, with a title of “Rabbit in the headlights, or purposeful action?”
We will tackle one of the Vice Chancellors’ day-one predictions, bringing high-energy strategies to the sector’s most disruptive challenges. You already know Ray’s answer will be “AI all the things.” And Michael’s focus will be meeting new student and market needs. When they meet in the middle, expect lively debate -and the chance to ask uncomfortable questions
